Footwear – autumn/winter 2011/12

Found the foot wear direction interesting on  WGSN

Footwear: Faux Real – Sport Direction

autumn/winter 2011/12

“Simulacrum is not a copy of the real, but becomes truth in its own right: the Hyper real.”

Taking inspiration from Jean Baudrillard’s simulacrum theory, Faux Real sports footwear looks at Baudrillard’s four steps of reproduction – reflection of reality, perversion of reality, pretense
of reality and simulacrum.

Perversion of reality
Altered states / Simulated likeness
True illusion
Deceptive appearances / Reflection of reality
Pretence of reality
Interpretation of reality / Exaggerated reality / Simulation of the real
Fake vs original / Photoreal
Reality meets fantasy / Unexpected and playful details / Distorted reality

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