Silly Bandz phenomenon

Silly Bandz is the latest accessory craze to capture people’s attention across the globe.  I recently bought a pack for my daughters at the American Museum of Natural History and I have been wearing 4 out of 20 in a pack.  I also acquire a dinosaur that glows in the dark from a teen cousin, and a guitar from a colleague.

You can follow Silly Bandz on Twitter, or like them on Facebook.  All photos are from WGSN.

The key to this simple concept is the variety of themes and shapes that can be covered by just one product, ranging from instruments and animals to superheroes and even the alphabet.

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